Showing posts with label Julia Gallo. Show all posts
Showing posts with label Julia Gallo. Show all posts
Monday, May 6, 2019
Monday, April 15, 2019
Monday, April 1, 2019
Monday, March 4, 2019
Textbook Presentation 4
https://docs.google.com/presentation/d/1atBkKLOJ4vkFMohFnvDgFbemTA83HJ90IHnGv1n91rI/edit?usp=sharing
Wednesday, February 27, 2019
Wednesday, February 20, 2019
Aerie's Message
Aerie’s Message: We want to make our girls feel good about who they are, inside and out. It’s time to think real.
It’s time to get real. No retouching. No supermodels. Because the real you is sexy.
Where their message is expressed:
Aerie’s brand generates earned media from websites and companies that write editorial reviews
and reactions to aerie’s campaigns.
and reactions to aerie’s campaigns.
- Publicity:
- Today Show blog
- Her Campus
- ADWEEK
- Business Insider
- Influencer Engagement
- through customers and their hashtags
- Jenna Kutcher: https://www.rivaliq.com/blog/brands-nailing-influencer-marketing-2017/
Aerie’s number one earned media tool to represent and express their message to the consumer
is through their employees.
- Corporate Staff and store employees:
All store employees go through a body confidence training program in order for the team to relate
and express the brand’s message to every girl.
Aerie uses social media platforms to express their message on shared media. Each platform includes their message, logo, and #AerieREAL to connect the consumer directly with Aerie’s message.
- Social Media
- Instagram
- Facebook
- Youtube
- Twitter
- Blogs
- Through the hashtag #AerieREAL: on all social media platforms from the company, and on all social media platforms from customers
Aerie expresses their message through shared media with their partnership with the NEDA.
Aerie represents their message physically in store using owned media:
- Physical
- Stores: Signage, Fitting rooms with all the post its, Images in the store
- And of course their Product/Sizing offerings
Aerie represents their message through content using owned media:
- Content:
- Website
- Aerie Role Models
- Packaging: bags have hashtag and supporting messages on them
- Gift Cards: have inspiring messages on them
- Catalogs
- American Eagle Reward Card/Membership: this membership gives the customer deals and coupons on their merchandise and advanced notice on sales and promotions through their emails.
Aerie uses paid media to represent their message by securing brand ambassadors that can reach untapped markets and search engine marketing that promotes the Aerie brand and their message.
- Search Engine Marketing
- Incentive Ambassador Program:
Meet some of our new #AerieREAL Ambassadors! These girls are college students across the country who will be sharing the #AerieREAL love on their campuses all year long, from girls’ nights to body positivity events to shopping parties. We brought 10 of our 41 new ambassadors to our HQ for a full day of fun. Get to know these #AerieREAL girls below!
Sources:
https://www.google.com/search?q=aerie+role+models&rlz=1C5CHFA_enUS793US815&
source=lnms&tbm=isch&sa=X&ved=0ahUKEwiurPS_kMngAhVSdt8KHVVbCZYQ_AUIDigB&biw=
1395&bih=633#imgrc=5U8-AaI9tAvMeM:
source=lnms&tbm=isch&sa=X&ved=0ahUKEwiurPS_kMngAhVSdt8KHVVbCZYQ_AUIDigB&biw=
1395&bih=633#imgrc=5U8-AaI9tAvMeM:
Monday, February 11, 2019
Sunday, February 3, 2019
Charlotte Martin, Julia Gallo and Alexandra Sclavos
Why: Girl Power, Body Positivity, No Retouching #aerieREAL
Aerie’s mission is to make girls feel good about themselves both inside and out.
They are a lifestyle brand that allow women to go against the standards society has set.
Most fashion and lingerie brands showcase the slimmest size models that are nearly flawless.
The industry has created an illusion with the models they use and the amount of retouching that is done.
They have set an unrealistic and unattainable image, which has caused girls to feel bad about themselves.
But, with aerie this is no longer the case. They wanted to offer their girls something different, a real experience.
That is, no alterations, no covering up, and using real, authentic women. Real role models. Why?
To make girls love who they are.
To make girls love how they feel. Because you are enough.
Retouching video: https://www.youtube.com/watch?v=-tZ1JuCnHhU
#aerieREAL: https://www.youtube.com/watch?v=byBCkV_j-As
How:
Aerie began the #AerieREAL campaign in January of 2014 to promote body positivity throughout their target market. This campaign influenced girl power and the power of feeling good. Each year they have a set of “role models” to promote #AerieREAL which including models of all racial backgrounds, a range of body types, and disabled people. Through this campaign, Aerie has said goodbye to retouching and photoshopping all of their, revealing the bare skin of all models, exposing scars, stretch marks, complexion imperfections, and any tattoos. Aerie took their customers wants and needs into consideration through the power of social media and began using real models of all shapes and sizes which in the end, expanded their size range. This campaign has boosted aeries popularity and is their niche above the competitors.
What:
The brand’s target audience is 21-year-old women, with a broader reach of 15- to 35-year-olds.
The brand’s target audience is 21-year-old women, with a broader reach of 15- to 35-year-olds.
Aerie, is a lingerie lifestyle retailer and intimate apparel sub-brand owned by American Eagle Outfitters.
- Bras & Undies
- Tops & Bottoms
- Sleepwear
- Swimwear
- Dresses & Jumpsuits
- Accessories & Perfumes
In February 2006, American Eagle launched aerie lingerie, the company's first sub-brand.
The first stand-alone aerie store opened in August 2006 in Greenville, South Carolina and was followed by
two more test stores later that year.
The first stand-alone aerie store opened in August 2006 in Greenville, South Carolina and was followed by
two more test stores later that year.
As of December 2010, there were 147 stand-alone aerie stores in the United States and in Canada.
In 2011, and had a 2% share of the lingerie market.
Aerie outperformed American Eagle’s mainline brand during the second and third quarter in the 2013 fiscal year, In 2011, and had a 2% share of the lingerie market.
despite a decline in store traffic.
Sources:
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