The Listening Room Presentation

https://docs.google.com/presentation/d/1pQt4P-GKy7z0D3LXXzHCfAav7C_k-muCmB_tx-XCf4c/edit?usp=sharing

Fun Stuff as a Group - Extra Credit

Here we are meeting up at Starbucks for our last project together, and then presenting our second campaign project to The Listening Room!

https://www.youtube.com/watch?v=7cxidO-xfVo&feature=youtu.be

Brand Project #4

Group 3 Textbook Presentation

Slides:
https://docs.google.com/presentation/d/1cd22f9ouzhhIYMHDEh49g5k5B10htqQRjpYuoeCo6-w/edit?usp=sharing

Brand Project #3

Brand Project 2

Doc Martens Project 1

Doc Martens - Jane Capozziello, Demi Lonergan, Anna Mckinley

WHY:

• Rebellious self expression
• Individuality

HOW:

• Made like no other shoe
• Innovative air cushioned sole
• Variety of styles
• Ethical Trade
• Everyone in their supply chain should be treated fairly and with dignity
• Working conditions are safe and hygienic
• Child labour shall not be used
• Living wages are paid
• Working hours are not excessive
• No discrimination is practiced
• No harsh or inhumane treatment is allowed
• Long term relationships with a small number of key partners
• Stronger relationships
• Create an environment of trust and transparency
• Minimal impact on the environment
• Leather Working Group
• Raise environmental standards throughout the industry
• Develop the best practice standards
• State of the art distribution centre
• Solar thermal panels to heat hot water – enough for 20% of annual consumption
• Rain water harvesting for flushing toilets
• Internal and external energy efficient lighting with daylight sensors for greater efficiency
• Energy efficient air-conditioning throughout
• Building certified as ‘very good’ to BREEAM standards
• Packaging
• Shoeboxes fully recyclable
• Made from 100% recycled materials
• Printed with soy ink
• Solvent free
• Easier to recycle
• Health and safety
• Important to work with our suppliers to implement robust procedures to manage health and safety
• H&S Toolkit
• PPE Guide
• Needle and sharps policy
• Animal welfare
• All leather used is a by-product of the meat industry
• Do not use animal fur, endangered species, or leather from exotic and wild caught animals
• Give and Toss Campaign
• Aim: to reduce the amount of waste sent to landfills
• Recyclable waste is collected and sent to recycling centers for processing
• Other waste is sold on for sorting and processing and is turned into playground matting and athletics tracks
• Any waste leftover after all of this is sent to their local Materials Recycling Facility where it is sorted, processed and turned into fuel pellets
• The pellets in turn are burnt as fuel to generate energy to send back to the grid
• Result: 3% of waste ends up in landfills
• Promote social mobility through music
• Docs began as work shoes but then, with the help of music, became a social statement and a way to express individuality
• The Joe Strummer Foundation
• Give opportunities to aspiring musicians and to support projects around the world that create empowerment through music
• Frequent donations
• One donation was to a recording studio that focuses on working with the disadvantaged and homeless
• For every copy of the Dr. Martens book ‘A History of Rebellious Self Expression’ that is sold in our own retail stores, 50 pounds are donated

WHAT:

• Durable and comfortable boots for both men and women
• Variety of different style shoes: oxfords, mary janes, platforms, sandals, chelsea boots, work boots, etc.
• They also have other accessories such as:
• Bags and backpacks
• Shoe laces
• T-shirts
• Socks
• Wallets