The Listening Room Presentation

https://docs.google.com/presentation/d/1pQt4P-GKy7z0D3LXXzHCfAav7C_k-muCmB_tx-XCf4c/edit?usp=sharing

https://www.youtube.com/watch?v=7cxidO-xfVo&feature=youtu.be

BFM Agency Presentation

https://docs.google.com/presentation/d/1OTMYo0v5xwr41f1tOoYftq4gRRitwvPyIPxe40cvuZM/edit?usp=sharing

Brand Project #4 - Nike

Brand Project #4 - Nike

Slides: https://docs.google.com/presentation/d/13fiv_sI17MO3G89cT3rRQqovioyyChPInQkKxd6kdHs/edit?usp=sharing

Group 3 Textbook Presentation

Slides:
https://docs.google.com/presentation/d/1cd22f9ouzhhIYMHDEh49g5k5B10htqQRjpYuoeCo6-w/edit?usp=sharing

Nike - Brand Project #3

Nike’s Media Brief

Brand Project #3 - https://docs.google.com/presentation/d/1NBUVzPG7g8Mk5muHqRvdDPWsBBIzZuUXi_OhAP21mdQ/edit?usp=sharing


Earned

• Publicity
• Customers
• Professional Athletes Status
• Celebrities Approval
• Social Media Posts
• Product Reviews
• Company Staff

Shared

• Partnerships
• Off-White Collaborations
• Foot Locker
• Apple Collaborations (Apple Watch with Nike+)

• Social Media (Each component of Nike has their own social media account (ex: NikeWomen, NikeRunning, NikeBasketball, etc.) )
• Instagram
• https://www.instagram.com/nike/?hl=en
• Twitter
• https://twitter.com/nike?lang=en
• Facebook
• https://www.facebook.com/nike/
• Snapchat
• @nike
• YouTube
• https://www.youtube.com/user/nike

• Blog (NikePlus RunClub)
• https://www.nike.com/us/en_us/e/nrc-blog/welcome-to-the-nike-plus-run-club-blog
• News
• https://news.nike.com/

Owned

• Content
• Website
• https://www.nike.com/
• App
• https://www.nike.com/us/en_us/c/nike-plus/nike-app
• Catalog
• Uniforms
• https://niketeam.nike.com/en/en_us/?l=shop,download_catalog

• Physical
• Stores
• Apparel
• Nike Pop-Up stores
• Nike Plus Apple Watch

Paid

• Incentive
• Sponsored Athletes/Sports Figures
• The University of Oregon
• Teams
• Events
• Paid Media
• Digital Displays/Targeting
• Commercials
• Sponsored Content/Search Engine Marketing
• Billboards

Brand Project #2 - NIKE

Brand Project #2

https://docs.google.com/presentation/d/1SGh0pdYaGFlKPsE7GqxWzJRxYI_ZmvIeU03MePWipwg/edit?usp=sharing

Our Brand: NIKE

If the person you’re selling to agrees to buy, will his or her life improve?

• Financial
• Quality
• Apparel is of high quality, lasts long for the amount spent on items
• Products have longevity
• Durability, high quality
• NikePlus rewards membership
• Fast, free shipping; exclusive product, early access to latest drops
• Strategic
• Trendy
• Fashion Trend
• Collaborations (with Athletes)
• Athletes and their sponsorships help promote their products
• Technology such as the Nike app
• Benefits through app, personalized shopping fit to consumer
• Personal
• Individuality
• Customizable gear gives creative freedom to the consumer
• Diversity
• Brand uses a diverse group of athletes to promote their brand
• Trustworthy Company
• Product is responsible, customer service for botched/unfitted items

When the interaction is over, will the world be a better place?

• Financial
• Give back to communities
• Getting kids active, because the kids who move become movers and shakers.
• Partner with the community to ignite change for the next generation.
• Quality
• Apparel and gear are durable and long lasting
• Product manufacturing cost
• Flyknit, Flyleather, Nike Air made with 50% sustainable materials.
• Working with suppliers to reduce their impact on waste and spending
• Strategic
• Inspiring Communities
• Creating an active generation
• Investing a minimum of 1.5% of their pre-tax income annually in communities to drive positive impact
• Product Responsibility
• Advancing labor conditions in our supply chain.
• 91%  of factories are achieving bronze status or higher compliance with our Code of Conduct.
• Sustainability
• Nike Grind: Circular Innovation & Economy
• Using materials that can continuously be reused for new products
• Turf fields, playgrounds, tracks, walkways created out of recycled shoes.
• Transforms the definition of “waste”
• Personal
• Product Responsibility
• Work with contract factories and other industry partners who share the same commitment to making products responsibly and sustainably.
• Promoting Equality & Diversity
• Using sports to break down barriers.
• Standing with Kaepernick, commercial ‘Dream Crazy’

• Working with the organizations of MENTOR, PeacePlayers International and Girls, Inc.
• Helping to expand their reach
• More opportunities to be active
• Linking more communities through sport
• Fostering mentoring relationships in the lives of young people.

• Inclusiveness
• Creating an inclusive culture.
• In order to serve every athlete around the world, teams must truly reflect the diversity of consumers.

Kelly George, Caroline Baratta, & Angelina Scozzafava - Brand Project #1 (NIKE)

Our Brand: NIKE

https://docs.google.com/presentation/d/1dzNCPHCuviJ_wNVWLsoBgFK8IQOrXeTMNrJSh1-wM4g/edit?usp=sharing

Origins:

• Nike was founded in 1964 and created by a man named Bill Bowerman
• The original name of the brand was Blue Ribbon Sports but was changed into Nike Inc. seven years after the company was created
• The name Nike was inspired by the Greek goddess of victory
• The logos artist was only paid thirty five dollars originally.
• The popular slogan “Just Do It” came from a serial killer named, Gary Gilmore.
• The current net worth is an estimated 128.28 billion dollars.

Why: Purpose Moves Us (Just Do It)

“Our purpose is to use the power of sport to move the world forward. We believe in a fair, sustainable future—one where everyone thrives on a healthy planet and level playing field.”

• Individuality
• Inspire
• Motivate
• Sustainable, Protect For Environment
• Making Products Responsibly
• Industry Leader for products and innovation

How:

• Innovating Sustainability
• Nike Grind: Circular Innovation & Economy
• Using materials that can continuously be reused for new products
• Turf fields, playgrounds, tracks, walkways created out of recycled shoes.
• Transforms the definition of “waste”
• Materials transformed into athletic and non athletic items
• Reduces Waste

• Flyknit, Flyleather, Nike Air made with 50% sustainable materials

• Protecting the Environment
• Protecting the planet for athletes of today and tomorrow.
• Goal of doubling production with half the environmental impact.
• Working with suppliers to reduce their impact.
• 2020 Target Goals
• Zero footwear waste to landfills
• 20% reduction in freshwater use in dyeing and finishing
• Zero hazardous chemical discharge
• 10% reduction in our products’ environmental footprint

• Product Responsibility
• Work with contract factories and other industry partners who share the same commitment to making products responsibly and sustainable.
• Advancing labor conditions in our supply chain.
• 91%  of factories are achieving bronze status or higher compliance with our Code of Conduct.
• Inspiring Communities
• Getting kids active, because the kids who move become movers and shakers.
• Partner with the community to ignite change for the next generation.
• Creating an active generation.
• Investing a minimum of 1.5% of their pre-tax income annually in communities to drive positive impact.
• Standing Up For Equality
• In order to serve every athlete around the world, teams must truly reflect the diversity of consumers.
• Creating an inclusive culture.
• Using sports to break down barriers.
• Standing with Kaepernick, commercial ‘Dream Crazy’; https://www.youtube.com/watch?v=Fq2CvmgoO7I

• Working with the organizations of MENTOR, PeacePlayers International and Girls, Inc.
• Helping to expand their reach
• More opportunities to be active
• Linking more communities through sport
• Fostering mentoring relationships in the lives of young people.

What:

• Athletic apparel for men and women (fitness, lifestyle, football, soccer, golf, lacrosse, baseball, softball, running, tennis, skateboarding, basketball, yoga, training)
• Shoes
• Lifestyle, running, basketball, Jordan, training & gym, soccer, football, skateboarding, golf, baseball, tennis, boots
• Tops & T-shirts
• Shorts
• Polos
• Hoodies & Sweatshirts
• Jackets & Vests
• Pants & Tights
• Surf & Swimwear
• Nike Pro & Underwear
• Big & Tall
• Skirts & Dresses
• Socks
• Bags
• Accessories
• Uniforms for Professional Sports Teams (NBA, NFL, MLB)
• Bags and backpacks
• Apple Watch Nike+
• Owns multiple other companies such as Converse, Jordan, and Hurley International.
• Ties with the University of Oregon.
• Sponsors many teams and athletes.