Bose Brand Project #3

Earned Media

Publicity:

New Name. New NAMM Experience -- Bose was able to promote their products by attending the NAMM 2019, where music, prod audio and event technology enthusiasts gather together to express their passion for the industry.

Game Jam: “As part of our 2019 alliance with PlayCrafting, Bose AR will be hosting our first Game Jam at our Boston Landing office. Winning teams will be awarded prizes and invited to demo their games live at PAX East. The event is by PlayCrafting invite only.”

Product Review:

Best Buy:

Own Website

Employee and Corporate Impact

-Employees help spread awareness of the company while following out the overall message of the brand

-The workers help to promote innovation in sound technology

Shared Media

-Partnerships  to promote ”focus”slogan due to noise cancelling headphones

• NFL https://www.youtube.com/watch?v=aqoZl3VJxx8 NFL Partnership
• US Olympic Ski Team
• Mercedes AMG Petronas Motorsport

-Social Media

- Instagram- The bright colors and informational posts help build the aesthetic of the brand allowing for maximum brand image growth. The page promotes a cool, trendy, yet high tech atmosphere. They create the ability to shop through the instagram page if the consumer sees something that lights their fire.  

https://www.instagram.com/bose/?hl=en

https://bose.like2buy.curalate.com/c/gallery/like2buy?id=cg4y0eR6&l=like2buy

- Youtube-

• Designated playlists are created for easy accessibility on all product lines
• Bose International: International Playlists created to promote products for each country that Bose is involved with
• How To Videos: Inform the viewer with basic technological help on most common products
• Music Studio Performances with Bose technology for viewer enjoyment and publicity

https://www.youtube.com/watch?v=z-8dEDUj_Qs Maren Morris

https://www.youtube.com/watch?v=Q0AO3Myiei8 Advertisement Showing Noise Canceling Headphones

Twitter- Retweets of fans loving their products, post their own products

Facebook- There are many sections of the facebook page. These sections include: about, photos, locations, post, videos, stores, events, and info/ads.  You could also message them, and they typically answer back within a day.

Hashtags- Social media tactic to spread their content across multiple fields of interest ex)

#Bosemusic

#NFL

#Music

#Sleepbuds

#F1

#QC35

https://globalpressroom.bose.com/au-nz-be/pressrelease/view/298

Owned Media

Content

Website: https://www.bose.com/en_us/index.html

Streamlined website that is easy to navigate to desired product

Online Catalog: http://pdf.aeroexpo.online/pdf/bose/bose-product-catalogue-2016/171270-1491-_2.html

Creative and interactive way to showcase products in with a modern twist

Physical:

190 stores in the US

• Bose Stores
• Bose Factory Outlet
• Bose Airport Kiosks
• Bose Personal Audio Store
• Bose Showcase Store

Paid Media

Digital Ads:

They have youtube commercials and a subscription you can add yourself by email.

Print Ads:

These are advertisements you can find in their catalog, magazines and billboards

Brand Ambassadors:

Some brand ambassadors include: Russell Wilson, Kelly Ripa, and Niall Horan

Search Engine Ads: They promote themselves through ads popping up when their name is searched on popular search engines.

http://pdf.aeroexpo.online/pdf/bose/bose-product-catalogue-2016/171270-1491-_2.html

SLIDESHOW: https://docs.google.com/presentation/d/1ZtRzdgM4rmV7iEBE-SGCo6XK8OtpJdKMBGzCnqTU_ZI/edit?usp=sharing