Brand Project 3 - Starbucks Corporation

Brand Project 3 - Starbucks Corporation

Ashley Allegretti, Mary Obregon, Alexa Mouzakes, & Anita Berisha

Earned Media

• Social Media Influencers
• Reviews from customers
• Mentions
• Shares on Facebook and other social media platforms
• Personal blogs
• Publicity
• Famous people/influencers holding Starbucks drinks in their pictures
• https://www.youtube.com/watch?v=WUiydTcxodc

Shared Media

• Facebook
• https://www.facebook.com/Starbucks/
• Instagram
• https://www.instagram.com/starbucks/
• Twitter
• https://twitter.com/Starbucks
• Youtube
• https://www.youtube.com/user/Starbucks/videos
• Pinterest
• https://www.pinterest.com/starbucks/

Owned Media

• Physical
• Starbucks stores
• Multiple locations
• Expand when they want and how they want

• Content
• Starbucks website
• https://www.starbucks.com
• Menus
• Starbucks rewards
• Stories
• Starbucks App
• Product information
• Store location
• Payment service
• Reward system
• Delivery system

Paid Media

• Paid influencers
• Paid content
• Billboards
• Online banners

• TV Commercials
• https://www.youtube.com/watch?v=5MmlhVbB9oM
• Sponsorships

https://docs.google.com/presentation/d/1yv5nkzrGq01tt9SQ8RdNbi8cj03XIHyFVTcddI6YQug/edit?usp=sharing