Google Slides:
https://docs.google.com/presentation/d/1Ikpt1-6ytZUwIaMDWB2sil02WHT5ue20sg2bWBTvjp0/edit?usp=sharing
Brand Project #3: Gucci’s Media Brief
By: Caitlyn Mae Cairme, Tricia Bobwich, & Dymond Wright
February 21, 2019
What message does Gucci want to send to the world?
Guccify Yourself! It is important for individuals to pamper, treat, & love themselves.
How does Gucci spread the word?
- Earned Media (Most trustworthy source of media and what Gucci relies on most)
- Celebrity/Influencer Acceptance
- Famous celebrities have been spotted wearing the Gucci brand, influencing other consumers to accept the brand as well
- Including Angelina Jolie, Rihanna, Kendall Jenner, etc
- Red Carpet Events
- Blog Posts About Gucci
- Media Mentions
- Rap Songs
- Social Media Mentions
- Shared Media
- Collaborations
- New York Yankees
- Dapper Dan
- Coco Capitan
- Disney
- Partnerships
- UNICEFF
- Chime for Change
- Owned Media
- Website
- Fashion Shows
- Social Media
- Instagram
- Twitter
- Facebook
- Snapchat
- Paid Media
- Magazine Ads
- Ad Campaigns
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