Kate Spade - Media

Brand Project 3 - Kate Spade in the Media

Marissa Delle Donne, Amanda Lauro & Sia Vlahos

Link to Powerpoint: https://docs.google.com/presentation/d/1vjMp52brpHW_D_3WiiEUCiEkPG2I63epckQNutDoNYQ/edit?usp=sharing

Earned Media

• Influencer & Consumer Engagement
• Coach vs Kate Spade clash publicized

Shared Media

• Partnerships
• https://www.eonline.com/news/941712/inside-kate-spade-s-creative-partnership-and-relationship-with-husband-andy

• Social Media
• Facebook
• https://www.facebook.com/katespadeny/
• 3.5+ million followers
• Twitter
• https://twitter.com/katespadeny?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
• 19,000+ tweets
• 880,000+ followers
• Instagram
• https://www.instagram.com/katespadeny/?hl=en
• 4,500+ posts
• 2.5 million followers
• YouTube
• https://www.youtube.com/user/katespadenewyork/kate-spade-new-york
• 72,000+ subscribers
• Tumblr
• http://katespadeny.tumblr.com/page/2
• Blog
• Now That’s Interesting - A Blog from Kate Spade New York
• http://katespadeny.tumblr.com/#modal

Owned Media

• Content
• Website
• https://www.katespade.com/on/demandware.store/Sites-Shop-Site/en_US/Home-Show?gclid=Cj0KCQiAzKnjBRDPARIsAKxfTRBo-s8KolCjT1oDExA3gx6yWCbXP70CfNGHGzjQJOoN3Vwgz2nXQesaAnz9EALw_wcB&gclsrc=aw.ds&utm_campaign=KSNY+Dynamic+Search+Ads+%7C+US+%7C+2019&utm_term=DYNAMIC+SEARCH+ADS
• Books
• Things We Love
• She
• All in Good Taste
• Place To Go, People To See
• Movies/YouTube Web Series
• #missadventure
• How To… Videos
• We Love… Videos
• Catalogs
• Each season, there is a new catalog released
• Fall 2016 Catalog: https://issuu.com/danrichgroup/docs/ksny_fall_2016_catalog_email
• Physical
• Stores
• Outlet stores

Paid Media

• Print ads in magazines and online publications
• Features in magazines and online publications
• Appearance of clothing on celebrities and consumers