Nike - Brand Project #3

Nike’s Media Brief

Brand Project #3 - https://docs.google.com/presentation/d/1NBUVzPG7g8Mk5muHqRvdDPWsBBIzZuUXi_OhAP21mdQ/edit?usp=sharing


Earned

• Publicity
• Customers
• Professional Athletes Status
• Celebrities Approval
• Social Media Posts
• Product Reviews
• Company Staff

Shared

• Partnerships
• Off-White Collaborations
• Foot Locker
• Apple Collaborations (Apple Watch with Nike+)

• Social Media (Each component of Nike has their own social media account (ex: NikeWomen, NikeRunning, NikeBasketball, etc.) )
• Instagram
• https://www.instagram.com/nike/?hl=en
• Twitter
• https://twitter.com/nike?lang=en
• Facebook
• https://www.facebook.com/nike/
• Snapchat
• @nike
• YouTube
• https://www.youtube.com/user/nike

• Blog (NikePlus RunClub)
• https://www.nike.com/us/en_us/e/nrc-blog/welcome-to-the-nike-plus-run-club-blog
• News
• https://news.nike.com/

Owned

• Content
• Website
• https://www.nike.com/
• App
• https://www.nike.com/us/en_us/c/nike-plus/nike-app
• Catalog
• Uniforms
• https://niketeam.nike.com/en/en_us/?l=shop,download_catalog

• Physical
• Stores
• Apparel
• Nike Pop-Up stores
• Nike Plus Apple Watch

Paid

• Incentive
• Sponsored Athletes/Sports Figures
• The University of Oregon
• Teams
• Events
• Paid Media
• Digital Displays/Targeting
• Commercials
• Sponsored Content/Search Engine Marketing
• Billboards