Big Spaceship Agency Project

Big Spaceship

Products and Services that are Advertised

Big spaceship works with a wide variety of products and services from food products to social media outlets.

• Converse
• Youtube (Social Movements)
• Google Play
• Social News Network
• Greenpeace Movement Against corporate Interests
• Oikos Yogurt
• Samsung
• IFC Films
• Ken Burns’ documentaries
• Chobani Home Network
• Boston Ballet
• BMW Genius App

Who the agency attracts

The clients that are attracted to Big Spaceship are clients who have the need to communicate a message bigger than that their product or service is high quality. They are looking to not just promote their product, but make a difference in a community or attract a new crowd to their brand. The agency prides themselves on the fact that they are “humans, not robots.” They are focused on taking care of one another which is also a common theme with the companies that present themselves to Big Spaceship. Advertisements today especially in Big Spaceship are not as product focused as they are message focused. If the message is strong, the consumer will be attracted to it and spread the word. For example, Youtube is the perfect client for Big Spaceship because they have the perfect platform to create a message that may spread to millions of people. Creating ads for National Women's’ Day and influential hashtags was a huge success for creating a movement on social media.   The graphic below depicts the work culture for the employees.

Started out small and was built up with its same core values and culture

Because of how small the business started out, their immense growth has been monitored by many other businesses. Their culture plays a large role in their success because of the positive environment that it creates. While becoming a large firm, the company was still able to maintain its healthy and positive work culture that was established from the very beginning.

The culture of the company helps develop their style which is uplifting and creative. The ads are mostly inspiring with short and bold statements that make the message clear and relatable for the demographics today.  

Pick a Creative Director whose work you admire and in whose group you’d like to work.

 Adam Gloo,

Adam Gloo is a Group creative director that have worked on multiple things. Many people admire him as well, as you can tell in the 15 recommendations he has on LinkedIn. I admire his work because he seems to be really passionate about his job and creativity.

Www.adamgloo.com

More specifically on HBO, Game of Thrones, his work is impactful and bold

Pick a current campaign and analyze it for strategy and style of writing, tone etc.

Converse Advertisement

• Tone is upbeat and captivating
• Message is  explained through Gif ready clips
• The relatable content is the perfect way to draw the target consumer into the advertisement
• The strategic approach of following teen trends in social media allowed for a successful campaign

The Objective:

“Drive awareness and consideration for Converse All-Stars and the brand in a way that resonated with this hard-to-reach digital audience at a cluttered and extremely competitive time of year: back to school”

(Big Spaceship).

Execution:

• Discover the demographic and its way of communication
• Used the popular GIF method of communicating on social media to create content that was perfect for creating them
• To model the GIF worthy content in the way that the company wanted, Big Spaceship created 32 GIFs to start the buzz

Describe famous campaigns of the past. (lily)

• YouTube strategy
• To define youtube’s role in driving young voter turnout, big spaceship looked looked for insights in three key areas: the YouTube community, the elections landscape, and cultural trends.
• “We saw that there were already YouTubers, with thousands to millions of young fans, who deeply cared about the elections. Given the increasingly negative tone of the elections season, we saw an opportunity to empower those YouTubers and use them as catalysts to spark turnout in a positive way.”
• Utilizing influential YouTubers and celebrities they developed a light-hearted, challenge oriented massage during two key moments: National Registration Day and Election Day to create a movement that socialized the vote.
• Results: “Over 211 unique videos were created by top Youtubers and celebrities, including the Rock, Cher, Ryan Seacrest, Conan O’Brien, The Chainsmokers and more. The results of which were over 11 million combined views and over 1.7 billion impressions.”
• For two days, YouTube was solely dedicated to celebrating female voices, using the platform and social channels to share the message with the hashtag #HerVoiceIsMyVoice. To build momentum behind this moment, YouTube called on the global community to share videos of women who inspire them and whose voices speak for them. Developed in collaboration with Big Spaceship, #HerVoiceIsMyVoice is anchored by a short video celebrating inspiring female voices, including: Malala Yousafzai, Lilly Singh, Ellen DeGeneres, Em Ford, Dina Tokio, Issa Rae, Condoleeza Rice, Yuya, Bilingirl Chika, and Amena Kin.
• 
  
• In addition to the video, YouTube and Big Spaceship created a slate of content to deliver their call to action - for the global community to share videos of women who inspire or speak to them personally and using the hashtag #hervoiceismyvoice.

“Ambitious brands break the rules & test the limits. To help them do it, we seek opportunities at the cross-section where stories, systems, and communities overlap. This rich creative territory is where our teams and clients create the best work.”

• Figure out your own strength and how you can sell them to the agency you have chosen.

As a group, our strength is clarification and transparency. We can sell this to an agency because you need to be able to express our projects clearly and concisely for our audience can understand, and we believe we do that perfectly. We can give a presentation and have the agency see themselves how clear and transparent we are. 

SLIDESHOW: https://docs.google.com/presentation/d/1iHxMZRMmfeSZXF501sniO9ENQ_xdaf-Zi1j8fxxiVxs/edit?usp=sharing

Works Cited

Behance, Inc. “Big Spaceship: The Indie Agency That Grew Up With the Internet.” Adobe 99U, 25 Feb. 2019, 99u.adobe.com/articles/55791/big-spaceship-the-indie-agency-that-grew-up-with-the-internet.

“Big Spaceship.” Big Spaceship, www.bigspaceship.com/.

Groysberg, Boris, and Michael Slind. “Big Spaceship: Ready to Go Big?” Big Spaceship: Ready to Go Big? - Case - Harvard Business School, 2 Feb. 2009, www.hbs.edu/faculty/Pages/item.aspx?num=36894.