Benefits of Gucci - Caitlyn, Tricia, and Dymond

Brand Project #2: Gucci’s Benefits

By: Caitlyn Mae Cairme, Tricia Bobwich, & Dymond Wright

February 14, 2019

How will the person who agrees to buy/interact with Gucci life improve?

• Confidence
• Individuals that wear luxury brands tend to feel more confident about themselves
• The idea of having exclusive products will raise a consumer’s self-esteem
• Consumers tend to believe that their image will improve because they will come off as more prestigious
• Value
• Items are made from high-quality materials that last longer and are more durable
• No need to constantly replace merchandise
• Feeling Connected with Celebrities and Influencers
• Since so many celebrities are wearing luxury brands, such as Gucci, consumers want to feel as if they are connected with them by wearing the same brands
• Consumers that look up to particular celebrities tend to shop the same brands as them
• Uniqueness
• Different than other luxury brands in terms of style and aesthetics
• Many graphics incorporated in their designs

How does Gucci benefit the world?

• Trend-setters
• Forever 21, H&M, Zara, etc., are all fast fashion retailers that mimic the designs of luxury brands
• Fast fashion brands reproduce luxury designs, in order to provide “on trend” merchandise to low paying customers
• Gucci is one of the many luxury brands leading fashion trends around the world
• Inspiring Adolescents
• Gucci continues to inspire adolescents to work harder in life in order to afford luxury clothes and products
• Philanthropic Partnerships
• Gucci donates millions of dollars a year to foundations such as UNICEF, Chime for Change, etc.
• Sustainable Suppliers
• Luxury brands try their hardest to not use unsustainable manufacturing means and do not use child labor workers, compared to fast-fashion retailers
• Approachable & Obtainable Luxury Brand
• Though Gucci products are more expensive than mass fashion brands, they tend to be more accessible and less expensive than stereotypical luxury brands
• Compared to classic inspired luxury brands, such as Louis Vuitton and Chanel, Gucci has a “fun” approach to luxury goods
• The playful aesthetic of Gucci products makes the brand more appealing to a younger demographic