Kate Spade- Benefits

Kate Spade - Benefits

Marissa Delle Donne, Amanda Lauro & Sia Vlahos
Power point link:
https://docs.google.com/presentation/d/1xCo2UFaI8yhaO658EBvlAcgmQDNWcr3mIcb0ZY0cVOY/edit?usp=sharing

Question 1 - Will their life improve?

How will the person who agrees to buy/interact with Kate Spade’s life improve?

FInancial:

• Parental Leave of Absence & guaranteed job back in the future
• Bonus Pay plans once when working at Kate Spade for a certain amount of time
• Paid time Off in all circumstances

Strategic:

• Maintaining and keeping up with socialite/colorful lifestyle
• Consumers are their own form of “word of mouth” marketing & advertisements, not costing the designer any money
• Accessible from website and sold at multiple department and personal store locations in close proximity to consumers

Personal:

• Makes the consumer feel empowered and confident
• Trusting a brand when purchasing
• Colorful and joyful aesthetic improves confidence and happiness of the consumer during their retail experience

Question 2 - When your interaction is over, will the world be a better place?

How does Kate Spade benefit the world?

Financial:

• Making the high end market accessible for a wider demographic, with handbags priced around $200 to $400
• Quality products that stand the test of time
• Kate Spade donated $1 million towards multiple Mental Health Organizations

Strategic:

• The Kate Spade, New York Foundation empowers women to transform their lives through trade based initiatives. This foundation supports low-income women in finding employment that can help to support them and their families. All purchases of the “On Purpose” collection go towards this three pillared initiative:

1. Women in entrepreneurship
2. Women in technology
3. Women in the arts

• Collaborates with celebrities and other brands that appeal to their target audience

1. Anna Kendrick in #missadventure

• Social Media Presence - colorful and makes engaging campaigns for viewers to feel apart of their show, world, and life

Personal:

• Investing on the impact their products have on women
• Putting quality at the forefront of all merchandise
• Knowing you are purchasing from a brand that is loyal and trustworthy