Bose: Brand Project #1

Why?

Bose is a brand that searches for excellence through innovation. They created this company with the hopes to better the society with technology for wellness and enjoyment. They strive to obtain better solutions than anything put out before. They look to bring the customer closer to the music that they love.

They “always dream of things that are better, and think of ways to reach those things.” From the first noise cancelling headphones for consumers to a revolutionary seat suspension system for long-haul drivers, Bose is ready to serve and serve it well!

Incredibly good at keeping reputation

How?

Bose uses its innovative wellness projects to not only just create a product for pleasure, but one for wellness purposes

Wellness Projects:

• Sleep Better - This campaign created specially designed sleep buds in order to help the average troubled sleeper get the true rest they deserve. Whether it’s to calm night time thoughts or block out the surrounding snores, this product is there to solve the problem. - Use of the science of Sleep
• Hear Better - This wellness project is not only a cool way to amplify the music being heard, but it is great to help with those with hearing problems or distinct preferences. Bose has created earbuds that enhance or tune down certain sounds so that others can be heard more clearly. This is beneficial to people who have trouble hearing conversations in loud locations or need to watch the tv at a higher volume than others in the household. These specially designed buds are perfect for not straining the hearing of those who need assistance.

Military Support: Bose not only uses their innovative technology to help the common citizen, but our nation’s heroes. The advanced sound technology gives them the edge over the enemy by increasing effectiveness of missions through sound and communication.

• Combat Vehicle Crewman Headset - This reduces noise levels and allows the team to cope with extremely high levels of sound in the surrounding area in order to increase the chance for a successful mission.
• T5 Tactical Headset - This headset has increased sound reduction and better operational flexibility.
• Triport Tactical headset Series 2 - This headset has reduced audio interference for mounted and dismounted operations.  

Bose better achieved their goal of problem solving by fully integrating themselves into areas such as:

• NFL  
• Mercedes AMG-Petronas Motorsport
• US Ski and Snowboard Team
• Team 261 Fearless

What?

Product Lines

Headphones (noise canceling, wireless, aviation)

Speakers (portable, smart home, home theater, stereo)

Wearables (audible sunglasses, soundwear)

SLIDESHOW: https://docs.google.com/presentation/d/11svQTV-Bq0gZoas6fQIbpuAMbvI_26elBhyielZzS5o/edit?usp=sharing