Everlane: Isis Benitez, Alyssa Dancel, Nina Squicciarini

EVERLANE
https://docs.google.com/presentation/d/1LP44PnJsVJvD_29YeJe7WuLI86qEOP0ZJ_7b6nCSveg/edit?usp=sharing

-WHY

https://www.everlane.com/about

• “We believe we can make a difference.” → defies norms

• Everlane’s mission reflects the idea of making a difference in the fashion industry. With the fashion industry being one of the top producers of trash in the world, accounting for 6.7% of the world’s greenhouse gas emissions, and garments being the second highest at-risk product category for modern slavery, Everlane wants to make a difference.

• Everlane coined the motto, “Our way: Exceptional Quality. Ethical Factories. Radical Transparency.”

• Focuses on creating quality clothing that’s going to last for decades over quick trends that fade
• Prices
• Everlane has the costs of materials, labor, and transportation of each product available to their customers
• Show the markup of a traditional product and show their markup
• An Everlane T-Shirt is $15 while the average retail store is priced at $55

-HOW

https://www.everlane.com/factories

• Factories
• Spend a significant amount of time searching for the top factories in the world
• Create positive relationships with factory owners
• Visit the factories often
• Factories have fair wages, hours and clean, safe environments

• Everlane’s radical transparency and ethical factories is evident in there website disclosing the stories of each factory that creates their products. Their website shows the location and name of each factory that works to create their products, number of employees in each factory, the year of its establishment, photographs of the factory, about the owner of the factory, and the employees spend their lunch times. Some factories of Everlane have efforts in reducing carbon emissions, water, and waste.

• Quality
• Create clothes that will never go out of style--“timeless”
• Does not use fur in any of their products
• Search for the best materials and factories to produce stylish clothing with good quality
• Environmentally sustainable and ethical practices in creating products
• Know the hands that create the product/where and how its made
• 80% of Everlane’s product line consists of biodegradable materials
• Uses recycled materials
• Denim
• In the factory where Everlane’s denim is made, shows an overview of how it is made, and how the waste (a byproduct of producing denim) is re used and not leech into the environment.
• Consists of collections that recycle materials to help the environment
• The ReNew Collection
• Outerwear made from recycled plastic--Reused 3 million plastic bottles
• 6 warm jackets, 4 fleece pullovers, and 3 long-lasting parkas

• Everlane will have no new plastic in any of their products by 2021
• Plastic is very popular in fashion companies because it’s long-lasting material and easy to make
• Steps to reusing plastic bottles in their products

1. Sort and Wash
2. Shred and Melt
3. Form and Melt
4. Spin and Weave

-WHAT

• A clothing line that primarily sells products online
• Clothes are “classy and functional”, business casual
• Clothes from all over that are designed to last a long time: cashmere sweaters, Italian shoes, Peruvian Pima tees
• Similar to Banana Republic, not the cheapest items out there, but manageable
• Shirts
• Pants
• Jackets
• Sweatshirts
• Sweaters
• Outerwear
• Dresses
• Underwear
• Shoes
• Bags
• Hats
• Scarves