Brand Project # 2: Bose

How will Bose improve his or her life?

Financial

Quality over quantity--Although Bose may be on the pricier side, investing in better quality will help you save money because you won’t have to buy the same product so often. Bose helps you save your money by having really good quality. There return and exchange system is really good as well because they will refund your money if you do not like their product within a 30-day period.

Strategic

To show that the buyer supports the ideology of the brand.

Personal

Often people listen to music to help them focus on work. Listening at this quality stimulates the senses of the lister to motivate (Exercise, studying, cleaning). Bose has a section on the website called “We Do It For You: Customer Stories” where they share customers stories and how Bose has helped them accomplish their work.

When your interaction is over, will the world be a better place?

Financial

Helps contribute to the economy -- another outlet form of commerce; Creates thousands of jobs in technology/engineering (creates in jobs in marketing, advertising, promotion, partnerships etc.) Some of the partners Bose works with include: Amazon, IHeartRadio, Pandora and etc.

Strategic

Provides innovative technology to the US military. Bose provides some technology to help the US Military. They provide aviation sets.

Personal

Brings people together through music and sound.

SLIDESHOW LINK: https://docs.google.com/presentation/d/1Oe8ow2tbRnEqsdkGGj5EB3b9G38w1spjch9hbGJOOJk/edit?usp=sharing