Brand Project #2
https://docs.google.com/presentation/d/1SGh0pdYaGFlKPsE7GqxWzJRxYI_ZmvIeU03MePWipwg/edit?usp=sharing
Our Brand: NIKE
If the person you’re selling to agrees to buy, will his or her life improve?
- Financial
- Quality
- Apparel is of high quality, lasts long for the amount spent on items
- Products have longevity
- Durability, high quality
- NikePlus rewards membership
- Fast, free shipping; exclusive product, early access to latest drops
- Strategic
- Trendy
- Fashion Trend
- Collaborations (with Athletes)
- Athletes and their sponsorships help promote their products
- Technology such as the Nike app
- Benefits through app, personalized shopping fit to consumer
- Personal
- Individuality
- Customizable gear gives creative freedom to the consumer
- Diversity
- Brand uses a diverse group of athletes to promote their brand
- Trustworthy Company
- Product is responsible, customer service for botched/unfitted items
When the interaction is over, will the world be a better place?
- Financial
- Give back to communities
- Getting kids active, because the kids who move become movers and shakers.
- Partner with the community to ignite change for the next generation.
- Quality
- Apparel and gear are durable and long lasting
- Product manufacturing cost
- Flyknit, Flyleather, Nike Air made with 50% sustainable materials.
- Working with suppliers to reduce their impact on waste and spending
- Strategic
- Inspiring Communities
- Creating an active generation
- Investing a minimum of 1.5% of their pre-tax income annually in communities to drive positive impact
- Product Responsibility
- Advancing labor conditions in our supply chain.
- 91% of factories are achieving bronze status or higher compliance with our Code of Conduct.
- Sustainability
- Nike Grind: Circular Innovation & Economy
- Using materials that can continuously be reused for new products
- Turf fields, playgrounds, tracks, walkways created out of recycled shoes.
- Transforms the definition of “waste”
- Personal
- Product Responsibility
- Work with contract factories and other industry partners who share the same commitment to making products responsibly and sustainably.
- Promoting Equality & Diversity
- Using sports to break down barriers.
- Standing with Kaepernick, commercial ‘Dream Crazy’
- Working with the organizations of MENTOR, PeacePlayers International and Girls, Inc.
- Helping to expand their reach
- More opportunities to be active
- Linking more communities through sport
- Fostering mentoring relationships in the lives of young people.
- Inclusiveness
- Creating an inclusive culture.
- In order to serve every athlete around the world, teams must truly reflect the diversity of consumers.
No comments:
Post a Comment