How will the person who agrees to buy/interact with Patagonia life improve?
- Dirtbag status:
- You are seen as an individual who embodies the same characteristics as the brand.
- Quality/growth mindset
- Environmentally friendly
- Outdoorsy
- Performance/durability:
- The clothing was/is designed for active outdoorsy individuals who need to be comfortable and safe in uncomfortable and demanding situations.
- Keeps you warm when it's cold, dry when it's wet, cool when it's hot, etc.
- Value:
- Items are made from high-quality materials to last longer and be more durable so you do not have to replace as often.
- Higher quality materials last longer and therefore do not have to be replaced as often. They stay out of landfills.
- Advocating and acting on environmentally significant causes to protect and preserve nature:
- Land conservation
- Responsible fishing
- Dam removal
- Their environmentally friendly and proven successful business model is inspiring other companies to do their part to protect nature and to be more mindful of decisions.
- Large corporations have changed packaging and products to be conscious of waste, which ultimately helps reduce operating, shipping, and production costs.
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