Kelly George, Caroline Baratta, & Angelina Scozzafava - Brand Project #1 (NIKE)

Our Brand: NIKE

https://docs.google.com/presentation/d/1dzNCPHCuviJ_wNVWLsoBgFK8IQOrXeTMNrJSh1-wM4g/edit?usp=sharing

Origins:

• Nike was founded in 1964 and created by a man named Bill Bowerman
• The original name of the brand was Blue Ribbon Sports but was changed into Nike Inc. seven years after the company was created
• The name Nike was inspired by the Greek goddess of victory
• The logos artist was only paid thirty five dollars originally.
• The popular slogan “Just Do It” came from a serial killer named, Gary Gilmore.
• The current net worth is an estimated 128.28 billion dollars.

Why: Purpose Moves Us (Just Do It)

“Our purpose is to use the power of sport to move the world forward. We believe in a fair, sustainable future—one where everyone thrives on a healthy planet and level playing field.”

• Individuality
• Inspire
• Motivate
• Sustainable, Protect For Environment
• Making Products Responsibly
• Industry Leader for products and innovation

How:

• Innovating Sustainability
• Nike Grind: Circular Innovation & Economy
• Using materials that can continuously be reused for new products
• Turf fields, playgrounds, tracks, walkways created out of recycled shoes.
• Transforms the definition of “waste”
• Materials transformed into athletic and non athletic items
• Reduces Waste

• Flyknit, Flyleather, Nike Air made with 50% sustainable materials

• Protecting the Environment
• Protecting the planet for athletes of today and tomorrow.
• Goal of doubling production with half the environmental impact.
• Working with suppliers to reduce their impact.
• 2020 Target Goals
• Zero footwear waste to landfills
• 20% reduction in freshwater use in dyeing and finishing
• Zero hazardous chemical discharge
• 10% reduction in our products’ environmental footprint

• Product Responsibility
• Work with contract factories and other industry partners who share the same commitment to making products responsibly and sustainable.
• Advancing labor conditions in our supply chain.
• 91%  of factories are achieving bronze status or higher compliance with our Code of Conduct.
• Inspiring Communities
• Getting kids active, because the kids who move become movers and shakers.
• Partner with the community to ignite change for the next generation.
• Creating an active generation.
• Investing a minimum of 1.5% of their pre-tax income annually in communities to drive positive impact.
• Standing Up For Equality
• In order to serve every athlete around the world, teams must truly reflect the diversity of consumers.
• Creating an inclusive culture.
• Using sports to break down barriers.
• Standing with Kaepernick, commercial ‘Dream Crazy’; https://www.youtube.com/watch?v=Fq2CvmgoO7I

• Working with the organizations of MENTOR, PeacePlayers International and Girls, Inc.
• Helping to expand their reach
• More opportunities to be active
• Linking more communities through sport
• Fostering mentoring relationships in the lives of young people.

What:

• Athletic apparel for men and women (fitness, lifestyle, football, soccer, golf, lacrosse, baseball, softball, running, tennis, skateboarding, basketball, yoga, training)
• Shoes
• Lifestyle, running, basketball, Jordan, training & gym, soccer, football, skateboarding, golf, baseball, tennis, boots
• Tops & T-shirts
• Shorts
• Polos
• Hoodies & Sweatshirts
• Jackets & Vests
• Pants & Tights
• Surf & Swimwear
• Nike Pro & Underwear
• Big & Tall
• Skirts & Dresses
• Socks
• Bags
• Accessories
• Uniforms for Professional Sports Teams (NBA, NFL, MLB)
• Bags and backpacks
• Apple Watch Nike+
• Owns multiple other companies such as Converse, Jordan, and Hurley International.
• Ties with the University of Oregon.
• Sponsors many teams and athletes.