Rebecca Minkoff

Our Brand is Rebecca Minkoff:

Why: After working in the costume department in high school, Rebecca Minkoff realized how much she loved design. At 18 years old she moved to New York City to pursue her dream career of becoming a designer. In 2005, Minkoff created her first ever handbag called the M.A.B., which helped her launch her career into the multi million dollar company it is today. With her new found success, Minkoff, wanted to create a company that was lead by woman and would empower woman from all socioeconomic backgrounds and cultures. Minkoff would do this through her playful and subtly edgy designs, giving woman the power to be confident. Her designs can now be recognized all across the world. Minkoff’s mission is to use her brand to empower and uplift woman. By instilling this mission into her company, Minkoff has created a woman run power house. Minkoff has even been given the name “Superwoman” among the fashion community. Minkoff has created this image by rebanding her “I Am Many” campaign, which was created to empower woman and embrace how their multiple identities make them stronger. This campaign is based off the popular slogans marketed towards women such as, “Be Brave”, “Be Beautiful”, etc. They wanted to combined all these attributes marketed to create a richer conversation. As a result, The “I Am Many” campaign started. Minkoff also, has her own podcast called “Superwoman” . Each week Minkoff sits down and talks to empowering woman, who are committed to creating a change. From CEO’s to artist this podcast showcases the glamorous and not so glamorous side of success, how loss can make you stronger, and how to let your inner superwoman shine. Whether it is through a social media post, her podcast, or her campaigns, Rebecca Minkoff’s highest priority with her brand is to provide woman with inspiration to follow their dreams

How: Rebecca Minkoff started her brand by designing a version of the typical I love NY t shirt.  It was part of a 5 piece capsule collection which appeared on the tonight show and became extremely popular almost overnight.  Rebecca Minkoff then went on to design handbags. Her first handbag she designed was called the “Morning After Bag” or M.A.B. This bag became extremely popular and essentially started her entire career. Today, this bag is known as her most memorable and well known handbag. Rebecca’s brother played a big role in her success, he is the CEO and Co founder of the brand, and he helped her jump start her career.  In 2006 brands didn’t communicate with their customers because they wanted their designers to stay “untouchable” however, Rebecca Minkoff was the opposite, she wanted to stay true to her values, and she wanted to be an approachable designer who has a relationship with her customers. Rebecca Minkoff keeps her brand going by involving her line in department stores, promoting her brand through social media, through her podcast called “Superwoman”, and through campaigning.

What: The type of product Rebecca Minkoff produces are accessible yet luxury apparel, handbags, accessories, and footwear. Her style leans towards a playful but subtly edgy look and is mainly targeted to young women and celebrities of that nature. Some of what makes Rebecca Minkoff’s designs recognizable are her trademark leathers, outerwear, suede, studs, nylon, fur straps and hardware. These aspects of her designs still appear in her designs today, which is inspiring because it shows how she stays to her roots. Recently, she started to dabble into jewelry, tech accessories, and men’s accessories. The men’s line is labeled after Uri Minkoff, who is her brother who co-founded the Rebecca Minkoff brand. The sister brand to Rebecca Minkoff has more of a rock and roll aesthetic compared to the feminine, playful, and edgy designs of Rebecca Minkoff.