Starbucks - Anita Berisha, Mary Obregon, Lexie Mouzakes, & Ashley Allegretti
Why:
- To supply the world with the finest coffee and espresso drinks
- Providing a comfortable place to catch up with friends, homework, work, etc.
- Mission statement: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
How:
- Opening up more and more stores globally in order to gain more loyal customers around the world. This includes over 17,000 stores in over 50 different countries.
- Drive- thru at more than half of the locations for the average on-the-go person
- Leader in the mobile space: Starbucks is becoming more innovative with it’s app in which they created Mobile Order, Digital Tipping, earning and redeeming rewards, and Shake to Pay, which is when your phone allows your Starbucks card to show up by a simple shake and this allows the workers to scan your card from your phone. This has resulted in a tangible increase in customer engagement, reflected by a 20% increase in Starbucks Rewards member spend.
- Having more open space which is used to give customers a pleasurable and relaxed experience when they come in to drink their Starbucks. Renovations are done frequently to incorporate more tables/chairs, etc.
- Stores today carry a small selection of food items and plenty of coffee-free beverages, making them more friendly to children and snack-seekers.
- They have a very strong brand image and it is well known throughout the world.
- Extensive global supply chain helps support operations.
- Customers are brand loyal to Starbucks because they are able to retain customers by having promotions, an interactive apps, gold card membership, etc.
- Subsidiaries such as Teavana, Ethos Water, etc.
- High quality innovative products.
What:
- Coffee
- Espressos
- Teas
- Juices
- Breakfast sandwiches
- Protein boxes
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